If content marketing feels hard and heavy, the reality is that the content you'll be creating will likely be kind of blah and not really creating the connection, impact or actions you want it to.
So that begs the question, why are you even doing it?
When we can adopt a slightly different perspective, it can turn the situation around in an instant.
This simple mindset hack will help you do just that so that you can start to create impactful content that you actually enjoy creating.
Content that not just serves your audience, but serves your business at the same time.
Isn't that why you're creating content in the first place?
Try it out and see what happens!
If you have been regularly creating and posting content out there, but aren't seeing the numbers come through in terms of your lead generation and client pipeline, then there may be one small tweak that you can make that will change this for you- so many solopreneurs spend a lot of their time producing content, pushing it out there on social media.
And although you may see some likes and engagement, you may not be seeing your client numbers increase as a result, and that might lead you to question, is this worth doing?
Now, of course, you know that putting out content and value into the world is worth doing and it can generate consistent leads and client flow for you. However, if you're missing this one small thing, then it might not be doing the job it's intended to do.
There are a lot of different factors that make your content effective in terms of marketing and lead generation.
This varies from having clear messaging that you can articulate simply, the kind of content that...
It is definitely possible to market yourself and get clients without an intentional marketing strategy. Especially in the first few years of solopreneurship.
But to continue to grow your business and hit those 8-10k months, an Aligned Marketing Strategy that sits behind your daily marketing activities and plan, ensures that you know exactly why you're doing whatever you're doing.
Aligned Marketing is having a Marketing Strategy and Action Plan that fully aligns with your strengths, interests, values and desired work schedule.
It's marketing in a way that uses your existing skills, has you doing activities you enjoy and speaking in a way that amplifies your personal values and purpose. All in the time you allow for it - and not a moment more.
Because unless you're a marketer, marketing yourself is not your area of expertise. And the reality is, it sometimes feels hard or like it's not working.
And when you know that each individual activity is part of a larger strategy that fits...
Procrastination is real.
But have you ever wondered why?
Behind every action or inaction, everything we do or don't do, are feelings.
The vibrations in your body that result from sentences in your brain and that send silent but strong messages to your brain and body on how to respond (or not).
Procrastination is not a character flaw.
Behind that inaction are real feelings.
Often the main feeling that underpins procrastination is FEAR.
It may not be fear of doing the thing itself, it could be fear of the implications of doing the thing.
Identifying the feelings and understanding WHY you might have those feelings are keys to not only moving through procrastination but opening the possibility that procrastination is optional.
If you identify as someone who procrastinates and feel like this isn't your best trait, then you're in for a treat as in the video here I go over 3 top tips for moving beyond...
Before working together, Karina was overwhelmed trying to figure out how best to market her business. She was stuck in content consumption and learning and was struggling to make decisions and implement her marketing to grow her business.
In her words: “I felt very naive, I felt very overwhelmed, I felt frustrated. Because at that point, I was consuming so much marketing content about platforms and lead magnets and lead generation tactics…it was just so overwhelming. I remember reaching out to you thinking, if someone could just...
If you're like most solopreneurs, you have a to-do list longer than you can face and more ideas flowing through your mind than you know what to do with.
I know I do.
I used to find both SO frustrating - because no matter how "productive" I was, I could never get "on top of" my to-do list and could never execute all my ideas.
And because I was frustrated at what I WASN'T getting done, I never really acknowledged what WAS happening.
On the surface, it is such a simple thing, but to actually put this into practice in your life... well, takes practice!
So if week on week you find yourself facing a never-ending list and feeling like you're not getting all your amazing ideas out into the world, then here are some of my 5 top practical "tips" for turning that around in a way that can make it feel amazing instead of frustrating.
What are the results you want to achieve today? this week? What "outcomes"...
Most weeks I get a steady stream of people either reaching out to me by DM or booking a call to talk about how we can potentially work together.
It wasn't always this way.
In fact, even with the steady flow, I still get excited each time I get a notification.
Because I remember all too well when I used to sit at my computer and wonder how on earth other people were getting consult calls booked and generating leads. I felt I was doing all the right things marketing-wise and getting engagement, but very few leads coming through.
Every notification is a confirmation that my messaging, audience growth and lead generation strategies are working: they are doing the "heavy lifting" and generating meaningful conversations with potential clients.
That doesn't mean I sit around doing nothing during my work time.
It does mean that I can use my time strategically, to focus on delivering the best service to my clients and value to my audience.
So if you're struggling with...
In early 2023 it’s pretty tricky to be totally unaware of the current global recession.
The uncomfortable truth is that some people in this world are facing real financial difficulties. And if those people are your target market, the reality is that you may need to re-think your business model to ensure that you can still survive short term.
BUT, for many higher-level service-based businesses, this isn't the case.
Yes, your client base or target market may be feeling the recession in some way, but they still have the ability to make choices about where and how they spend their money.
So if you feel like you’re hearing the “money objection” more often than not in your sales conversations, whether it’s 2023 or any other time, and regardless of the state of the world and economy, this is for you.
Money is just one of a bunch of concerns, hesitations, or "objections" we may encounter when offering our services. ...
Confused about what kind of equipment you need to set yourself up to run your coaching or professional business online? Or which are the best apps to use?
I get it. Especially with all the choices out there, it can be very easy to get overwhelmed or lost in YouTube tutorials on the right equipment or setup.
Here's the biggest piece of advice I can offer, having run an online coaching business for 7 years:
Keep it simple!
You don't need the best tech or complicated equipment to run your business.
You literally just need a laptop, webcam and microphone to get going. Use what you have and make your first 50-100k with that. From there, you can upgrade your kit and you'll know a lot more about what you actually NEED and will use.
The same goes for software and apps. It's SO easy to get lost thinking you need all the apps and trying to get different bits of software to talk to each other. The...