IGNITE Client Story:  Karina Schneider

Karina got clarity on her niche, felt confident in her offer and pricing, simplified her marketing and regularly signed clients and created 5 figure months.

Name:  Karina Schneider

Business:  Mental Health Coach and Consultant

Website:  https://www.karinaschneider.com

Social:  https://www.linkedin.com/in/karschneider/

Before working with Miki…

Before working together, Karina was overwhelmed trying to figure out how best to market her business.  She was stuck in content consumption and learning and was struggling to make decisions and implement her marketing to grow her business.

In her words:  “I felt very naive, I felt very overwhelmed, I felt frustrated.  Because at that point, I was consuming so much marketing content about platforms and lead magnets and lead generation tactics…it was just so overwhelming. I remember reaching out to you thinking, if someone could just...

If you're like most solopreneurs, you have a to-do list longer than you can face and more ideas flowing through your mind than you know what to do with.

I know I do.

I used to find both SO frustrating - because no matter how "productive" I was, I could never get "on top of" my to-do list and could never execute all my ideas.

And because I was frustrated at what I WASN'T getting done, I never really acknowledged what WAS happening.

Sound familiar?

On the surface, it is such a simple thing, but to actually put this into practice in your life... well, takes practice!

So if week on week you find yourself facing a never-ending list and feeling like you're not getting all your amazing ideas out into the world, then here are some of my 5 top practical "tips" for turning that around in a way that can make it feel amazing instead of frustrating.

1.  Create a "Results" list rather than a "to-do" list.

What are the results you want to achieve today? this week?  What "outcomes"...

Most weeks I get a steady stream of people either reaching out to me by DM or booking a call to talk about how we can potentially work together.

It wasn't always this way.

In fact, even with the steady flow, I still get excited each time I get a notification.

Because I remember all too well when I used to sit at my computer and wonder how on earth other people were getting consult calls booked and generating leads.  I felt I was doing all the right things marketing-wise and getting engagement, but very few leads coming through. 

Every notification is a confirmation that my messaging, audience growth and lead generation strategies are working:  they are doing the "heavy lifting" and generating meaningful conversations with potential clients.

That doesn't mean I sit around doing nothing during my work time.

It does mean that I can use my time strategically, to focus on delivering the best service to my clients and value to my audience.

So if you're struggling with...

In early 2023 it’s pretty tricky to be totally unaware of the current global recession.

The uncomfortable truth is that some people in this world are facing real financial difficulties.  And if those people are your target market, the reality is that you may need to re-think your business model to ensure that you can still survive short term.

BUT, for many higher-level service-based businesses, this isn't the case.

Yes, your client base or target market may be feeling the recession in some way, but they still have the ability to make choices about where and how they spend their money.  

So if you feel like you’re hearing the “money objection” more often than not in your sales conversations, whether it’s 2023 or any other time, and regardless of the state of the world and economy, this is for you.

What do YOU believe?

Money is just one of a bunch of concerns, hesitations, or "objections" we may encounter when offering our services. ...

Confused about what kind of equipment you need to set yourself up to run your coaching or professional business online?  Or which are the best apps to use?

I get it.  Especially with all the choices out there, it can be very easy to get overwhelmed or lost in YouTube tutorials on the right equipment or setup.

Here's the biggest piece of advice I can offer, having run an online coaching business for 7 years: 

Keep it simple!

You don't need the best tech or complicated equipment to run your business.

You literally just need a laptop, webcam and microphone to get going.  Use what you have and make your first 50-100k with that.  From there, you can upgrade your kit and you'll know a lot more about what you actually NEED and will use.

The same goes for software and apps.  It's SO easy to get lost thinking you need all the apps and trying to get different bits of software to talk to each other.  The...

When we have drama about our price, it ALWAYS affects our sales and ability to convert clients.

Experienced any of these?

- A potential client told you your offer is too expensive

- No one is buying

- You've set your price based on what competitors' pricing or "industry" standards

- You wouldn't pay that amount yourself

- You struggle to say your price with ease and confidence 

If any of these are familiar, for sure your price is affecting your sales BUT not in the way you might think.

We often think it's the price itself - that x amount is too much or that our people can't afford/won't pay x.

The reality is, it has nothing to do with the absolute amount or what your people can afford or will pay for.

It has to do with the THOUGHTS you are thinking about your price and offer and the stories you are believing.

So if you're doubting your price, doubting if your people will pay it, doubting if your offer is worth it, then any/all of that comes through in the way you ultimately...

If you catch yourself starting to resent or resist your marketing to-do list or activities, here is a simple perspective shift that can change your energy and transform your content marketing.

A question that used to come up for me a lot (and sometimes still does) is "Is it working?"

When I started my first consulting business, I was desperate to feel that it was working.  That all my efforts were paying off.  

I was fine to not have massive success right away - after all, I believed that success takes time and I was willing to allow that time.  (I now know this is not necessarily true!)

But I was in no rush.  My kids were little, I was more a "mum" than business owner and I just wanted to feel like the business was "working" - that it had legs.

Know the feeling?

And so, like any other person out there, I looked around me for evidence that "it was working".

I looked at the hard metrics - my revenue figures, my audience size, the number of sales calls booked, the number of programmes sold, my conversion rates, etc.

I used engagement as a measure of, well, engagement.  How many people were commenting on my posts, how many email replies did I...

If you’re a coach and taking on new clients is how you grow your business, you’ve probably spent some time thinking about what your clients need to know in order to make the decision to work with you.

And too often, we get confused as to what exactly that is.

Of course, whilst every client will potentially have a different set of decision-making criteria, there are some fundamentals we “know” are good to cover.

We know we have to build that know, like and trust factor. 

We know we have to demonstrate our expertise, credibility and authority. 

We know we have to meet them at a price point they are willing to pay. 

But... do we actually have to do these things?

The thing is, you CAN do all of these things and still not attract the clients you want to.

You can work on your messaging, have a fancy funnel, tinker with your website or even create a program and STILL not have the number of clients you want.

Why?

Because, if this is you,...